Through one of my Twitter contacts, I ran across an interesting article by Jyri Engeström about why some social networks work and others don’t. It has to do with the presence — or lack — of an “object.” In this case, that means a reason to connect with others.
One example is Flickr, which has made photographs a reason to interact.
The fancy name for this is “object-centered sociality.” It provides a good way to think about what new social network applications might look like, and what might enable them.
For instance, Engeström says:
Take the notion of place, for example. Annotating places is a new practice for which there is clearly a need, but for which there is no successful service at the moment because the technology for capturing one’s location is not quite yet cheap enough, reliable enough, and easy enough to use. In other words, to get a ‘Flickr for maps‘ we first need a ‘digital camera for location.’ Approaching sociality as object-centered is to suggest that when it becomes easy to create digital instances of the object, the online services for networking on, through, and around that object will emerge too.
My new Blackberry Storm has GPS, and I would be very interested in a social networking service that uses location to identify nearby friends. But GPS is too much of a battery-suck and too few of my actual friends use it on a routine basis.
Notwithstanding that, I am definitely not alone in watching location as a possible Next Big Thing.
It is interesting to note that the article dates from 2005 — yet is still current.