Yesterday two things converged that really got me thinking about localism.
First, I published my analysis of Rockville Central’s reader survey. It was my first chance to see what the readers of my hyperlocal news site really thought about my volunteer work over the last eighteen months or so. It was very gratifying, and at the end I wrote: “[It is] clear that many, many of you who took the time to respond see Rockville Central as ‘yours.’ That means so much and I will always try to respect that.”
Second, I ran across a fascinating tips-from-the-trenches piece on what it’s like to take over and run a local newspaper. This piece included a great sidebar:
You Want To Buy A Weekly?
Find an owner/operator who is retiring. Don’t worry about quality. You can improve the content and revenue yourself.
Financing was tough before the credit crunch, and it’s next to impossible now. So you may have to do an owner-financed deal or pay for this out of your own pocket. The price of a paper depends on its annual revenue, so if you’re looking for a deal, think small and rural.
Pack a lunch. You won’t have the time or the money to eat out for the first few months. (Perhaps years.)
Consider your business skills. You can create great journalism, but do you know how to run a circulation program and print labels? Keep track of ads and expenses? You have to take a hundred bags and bins to the post office — who will do that?
Be humble. Readers don’t care if you won Pulitzer or interviewed governors. They care about their community, whether you make it better and whether you spell their name correctly.
Be true to yourself. This is tough. You’re running a business and you’re a valuable member of the community, but you have to uphold your core values.
All sounds very much like the advice I gave anyone thinking of starting their own community news blog!
It’s all got me thinking: Is it time to develop a real business model for Rockville Central, and embed it even further as a local institution?