Journalism — How Expensive Must It Be?

There is a lot of angst within the journalism (and journalism-curious) community lately, as there have been a controversial suggestion that the best way to reinvent journalism would be to make it a nonprofit, charitable endeavor.

One organization, the Voice of San Diego, gives a glimpse of what hard-hitting journalism can look like under a nonprofit model. A recent LA Times profile of VSD is fascinating.

But what really grabbed me was this paragraph:

Because it doesn’t have to print newspapers, Voice of San Diego puts the majority of its $825,000 annual budget into salaries for its 11 journalists, who make from $35,000 to roughly $70,000 and focus on government, education, law enforcement, real estate and science.

For a news organization, $825K is a small budget. But from where I sit, as the purveyor of a completely volunteer local news site, with a budget under $100 in direct costs per year — it seems Gargantuan. My main reactions are twofold:

  1. I want to try to “grow up”
  2. I think good journalism can be done for cheaper

I am not sure what it would look like, and I have a hunch I may be wrong, but . . . we’ll see.

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