Just a few contrarian bullets . . . thoughts, complaints, and predictions:
- There is a difference between a “brand” and a “label” — many label when they think they are branding.
- There is a difference between “being online” and “having a brand.”
- Young professionals tend to overvalue their intelligence, and undervalue others’ experience.
- Few people want to have a “conversation” with a business or institution.
- Twitter will fizzle out because it requires too much insider knowledge (e.g., using the @ sign to address people), but it may remain a useful platform to publish into other streams.
- URL shorteners must go away, they are an open door to abuse and rely too heavily on user’s good will.
- MySpace should not be counted out, if only because Rupert Murdoch knows how to make money.
- Now that it includes just about everything, I would pay a yearly fee for Facebook.
- AOL was ahead of its time and could have been Facebook.
- Facebook does, however, need to fix its email system.
- Much as I am a fanboy, I can’t imagine Google succeeding at anything in the social space.
- In five years, geeks will say, “Remember Wave?”
- Linux will always be the future of operating systems.
- The government will try to regulate Facebook like a utility.
- Too often, leaders address poor execution with new systems (e.g., the “Homeland Security” department).
- Many organizations do not need to exist in their present form.
- We will look back on the oughties as “the decade of the police procedural.”
Got a contrarian bullet? Let me know in the comments!