Some Contrarian Bullets

Just a few contrarian bullets . . . thoughts, complaints, and predictions:

  • When someone talks about their “personal brand,” I cringe. You have a reputation. You must manage it. But please don’t put on airs. You ain’t Pepsi.
  • If someone trots out “Oh, The Places You’ll Go!” one more time for grads, I’ll . . . well, I don’t know what.
  • In what universe is marketing really “about the conversation?”
  • Speaking of which, I trust sales people more than marketing people when it comes to advice. Sales people actually have to deliver.
  • There are lots of blogs about how to blog. Why? What do they know?
  • What’s wrong with newspapers: They have to fill space no matter what.
  • What’s wrong with online news: No space or time limitations.

Got any to add?

Published by

Brad Rourke

Executive editor of issue guides and program officer at the Kettering Foundation.

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