As many of my friends and colleagues know, in June 2007 I founded a local blog called Rockville Central. Within a week or two [correction: the first day] my friend and colleague, Cindy Cotte Griffiths, joined me and we co-managed the blog from that point forward.
Over time, it grew to be the second most-read local blog in Maryland and was on the forefront of a number of innovations. In March we made national news by moving entirely to a Facebook publishing platform.
Even with all the success, keeping Rockville Central going was a non-trivial undertaking and after more than four years today Cindy and I announced our decision to cease publishing. Rather than let the community whither, we diecided to make a clean break. So, today is the last day of publication for Rockville Central.
Here is the note we released this morning, in full:
It is with mixed feelings that we are announcing that, after more than four years and four months of continuous existence, as of today Rockville Central will cease publishing.
We began Rockville Central in June 2007 and are proud that we have continually been on the forefront of local online community-building. We look around at the new online spaces devoted to aspects of Rockville and we are proud of the role we have played. Whether it is the coverage of Rockville’s elections that began with the 2007 election and continued through a groundbreaking candidate forum we produced, the many, many contributor opinions and notices of special events, or our recent shift to all-Facebook publishing — we look back on our work with pride.
We view our move to Facebook as having been successful. We have appreciated the members of our community posting photos, questions and links on Rockville Central and seeing other people respond. We’ve also been pleased to have first-hand news accounts from the people with their cell phones. Our active users have increased by over 500%. We’ve gone from about 24,000 hits a month on the website to 100,000 post views a month on Facebook. A single post on Facebook typically gets over 2,000 views.
Even with all this interaction, comments have remained civil. People have participated with thoughtful and full opinions about the issues. We’ve been able to provide a place for public discussions about Rockville based on the many news sources in our region. All these outcomes are gratifying.
However, the simple fact is that it takes a great deal of energy and time to support the online community in the way we feel it deserves. We do not make money off of Rockville Central, and never intended to. It is a labor of love and devotion to Our Fair City. We don’t feel we can devote the kind of energy it deserves and so, rather than let it whither, we decided to make a clean end.
Thank you so very much to all of our readers — both early adopters and new friends. If you are interested in following Cindy and Brad to see what else they are up to, please do so. You will see us all around Rockville and we will continue to be involved in the civic life of our City.
Farewell, friends. We’ll see you around.
~Brad Rourke and Cindy Cotte Griffiths
I definitely plan on continuing to be active in local civic affairs, and some new ideas are percolating in my head, so no condolences are necessary. This is a good move and it frees up energy and time for the next chapter.
Thank you to all who have supported Rockville Central over the years.