Starting With What's Important

Landing in Dayton, the pilot told us “temperature is 45°, winds from the southwest at 4 mph, and visibility is excellent.”

This struck me as odd. Usually when landing, pilots tell us the weather beginning with wind. Which rarely seems to me to be very helpful. I’d be willing to bet that most passengers want to know what the temperature is, and whether it is raining. They’re not interested in visibility, except insofar as it lets them know whether it’s raining. Nor are they particular interested in windspeed, except insofar as it impacts their comfort. Yet that is what pilots begin with in their recap of the weather.

Why?

Because, I believe, that this is what matters to people who fly for a living. They want to know about the winds, and about how far they can see. Temperature and rain? Less important.

It’s a lesson I often think about when I have to explain something to another person, or deliver a message. Often, the way I want to package the message is not the way I should package it in order for it to be best heard.

This is an important discipline. It is hard to get it right, and I’m always trying to improve. Often, when looking back at earlier communication attempts, it can be disconcerting how far off the mark I was!

Photo Credit: Flickr user markonen

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