I’m excited to announce the newest report from the Kettering Foundation, Developing Materials for Deliberative Forums. It’s a handbook for anyone interested in creating materials to support deliberative conversations on difficult public issues.
This report has been a long time coming. It was one of the first things I was asked to complete when I came on staff at Kettering.
Our aim was to collect what we have been learning about “issue framing” and make it accessible to people so it didn’t seem like such a mystery. Throughout the dialogue field, people often talk about issue framing as some kind of specialized skill that only certain people can do — or that takes huge amounts of money, people, time, and other resources. But we’ve learned that it is relatively straightforward and really just takes a careful attentiveness to a few principles and key ideas.
It’s also available for free in hard copy! Just drop me a line at firstname.lastname@example.org and let me know you’d like a copy.
Here is an excerpt:
When issues are named and framed in public terms, we can identify the problem that we need to talk about (naming) and the critical options and drawbacks for deciding what to do about that problem (framing). . . .
A framework that will prompt public deliberation should make clear the options that are available for addressing the problem and the tensions at stake in facing it. It should lay bare what is at issue in readily understandable terms.
Three key questions drive the development of a framework for public deliberation:
What concerns you about this issue?
Given those concerns, what would you do about it?
If that worked to ease your concern, what are the downsides or trade-offs you might then have to accept?
Responses to these questions, together, can generate a framework that makes clear the drawbacks of different people’s favored options. Facing these drawbacks and coming to a sound decision about what to do is the ultimate concern of deliberation.
You can’t just “Tweet” your blog post and have it “go viral” and then sit back and watch your traffic counters start spinning.
You need to have a plan.
But there is good news:
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Over the years I have written many how-tos and tutorials on how to do various things in social media. Now I have revealed my day-to-day social media practices and created a new eBook for just $9.95 that describes it all step-by-step.
Here’s a description:
The tips in this eBook are based on long, hard experience. I am using the well-respected e-Junkie system to handle fulfillment, and payment is through PayPal. All very smooth. I am a real person, I am not selling a get-rich-quick scheme, and I am not overpromising.
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Follow these steps and you will have good basic social media work habits . . . where you go from there is up to you!