"I Divorce Thee . . . "

I recently witnessed an interesting event. 

Some people I know on Facebook, who had sort of reconnected after a long hiatus since childhood, got into a political argument and appear to have “broken up.”

Each side had their points, but it was a great example of how hard it can be to engage with people you disagree with. We like to call for people to “disagree without being disagreeable” but it’s easier said than done.

In this case, the rhetoric was OK for almost the entire exchange, and then — it seemed almost in the midst of a post — one of them got angry and made mention of unfriending the other. At that point, the other basically said “fine. See if I care.”

“I divorce thee,” in other words.

It’s easy to wring one’s hands and think “oh, it could have been avoided.” But I’m not so sure. Sometimes people just get in fights. It takes a lot of energy to stay out of that paradigm when you feel strongly about something.

Will they patch it up? I don’t know.

I do know that, once things are said . . . they become very difficult to unsay.

“I Divorce Thee . . . “

I recently witnessed an interesting event. 

Some people I know on Facebook, who had sort of reconnected after a long hiatus since childhood, got into a political argument and appear to have “broken up.”

Each side had their points, but it was a great example of how hard it can be to engage with people you disagree with. We like to call for people to “disagree without being disagreeable” but it’s easier said than done.

In this case, the rhetoric was OK for almost the entire exchange, and then — it seemed almost in the midst of a post — one of them got angry and made mention of unfriending the other. At that point, the other basically said “fine. See if I care.”

“I divorce thee,” in other words.

It’s easy to wring one’s hands and think “oh, it could have been avoided.” But I’m not so sure. Sometimes people just get in fights. It takes a lot of energy to stay out of that paradigm when you feel strongly about something.

Will they patch it up? I don’t know.

I do know that, once things are said . . . they become very difficult to unsay.

Orgs: Back Up Your Twitter Strategy

Some of my friends and colleagues in a number of organizations have continued to ask me about using social media, and specifically Twitter, in real ways that actually help the organization fulfill its mission.

As I said in a recent post, executives don’t need fancy, shiny tools that are neat — they need things that work and add value.

Rachel Reuben, writing at Amber Naslund’s Altitude Branding blog, recently touched on some important things to keep in mind for any organization implementing a “Twitter strategy.” (Andrea Jarrell pointed the piece out to me.)

This important idea is simple: Make sure you are backing up in the real world what you are doing in the online media space.

Rachel writes:

Imagine what the world would be like if real-life was like our Twitter world. You’d go to a grocery store and there’d actually be a real-life bagger, and s/he would ask if they could bring your groceries to the car for you. (Oh wait, that does exist at Publix in Florida.) You’d go into a Wal-Mart, where everyone has aprons that say “how can I help you?” and they actually would, instead of nervously avoiding eye contact and running away from you when you can’t find something in their behemoth of a store. You’d sit in on a committee meeting at work and offer to help with the next task at hand, and everyone in the room jumps at the chance to help as well. You walk into a packed auditorium and ask if anyone knows how to fix your broken Facebook application, and half the crowd stands up and shouts the answer to fix it.

In reality, most grocery stores I frequent don’t have baggers, would never offer to help bring groceries to your car, and are never around when you need help finding something. Committees tend to be filled with naysayers and difficult individuals who aren’t there to really contribute much.

But… what if they did? What if Comcast repair technicians were all as helpful as Frank Eliason is on Twitter (@comcastcares)? . . .  What if every single employee at Home Depot responded as quickly and kindly as @thehomedepot does — including follow-ups 24 hours later? Do these companies have the same inward culture as they appear with their Twitter personas?

If you’re representing your company/business/brand on Twitter — are you being helpful? Or, are you just “listening” and there for damage control? Excellent customer service is still the foundation of solid business success, and Twitter provides the perfect way to expand your customer service initiatives into this space. If you’re helpful on Twitter, that will build a strong foundation for relationships outside the Twitter world, which is, unfortunately where the far majority of us have to live most of our life. We could use more helpful people in this real life world.

This is important, becuase often organizations spend lots of time “strategizing” what they will do with social media. But the reality is that it ain’t rocket science. The best practice I have run across is to find (or get) someone on your organization who is into this stuff — and let them go to town. Make it their job to be present everywhere, in helpful ways.

Then — and this is the kicker — make sure that your actions are in line with your online presence.

You may find, on honest reflection, that you just aren’t up to the task organizationally. Not becuase you can’t handle the social media piece — because you might not be able to back it up.

If that’s the case, you may want to reassess a few things.

My Remarks On Leaving Cub Scout Leadership

On Monday night, the Cub Scout pack of which I have been Cubmaster for the past four years held its annual Blue and Gold banquet. We’re a large pack, and when all the families get together it’s about 200 people.

This was my last meeting with the pack, as my son has grown and is now too old. He can now enter the Boy Scouts. 

Since it was the last time I had a chance to address all the families at once, I took the opportunity to say a few words. Here they are.

As I retire tonight, I’m glad to know that Pack 928 is thriving.

When our family joined Pack 928 back in 2005, there were 32 boys. Just a few years before, the Pack had considered closing up shop. Today there are 55 boys and you can see that we are near capacity in this very large room. When we go family camping there are 120 people and more. Almost every den is full.

How did this happen? I believe it happened because of all the parents who have stepped forward in leadership of the Pack. The only way we can keep going is if people pitch in. And the more people participate, the stronger the Pack becomes.

I got involved in leadership with this Pack not because I stepped forward but because I was pushed. I was terrified when they asked me. But being a part of the leadership of this Pack has been one of the most fulfilling parts of my life for the past few years.

Very soon after I became Cubmaster, Cindy Griffiths became Committee Chair. Cindy is better organized than me and has a far better memory. Her work is what really makes the Pack run. Her good example has kept pushing me.

Some days, I could not have gotten up if it had not been for my wife Andrea Jarrell, who has had faith in me. That faith has kept pushing me.

After each Pack meeting, I drive home with my son Daniel. I can tell he’s proud of his dad. That pride has kept pushing me.

Those pushes have kept me going. Left to my own devices, I might have never been here.

***

There’s another thing that has kept me going too.

You may remember that last year we had a parents’ pinewood derby. My car did not do very well. I was disappointed and it showed on my face. One boy came up to me and said “It’s hard to hide your tears, isn’t it?” This boy had lost a race just a few minutes before and it had been hard on him. Now, here he was, reaching out to me out of compassion, trying to help me out. He wasn’t thinking about himself.

That episode has had me thinking ever since.

We like to talk about how prepared Scouting can make boys — and it does. We like to talk about how much fun it can be — and it is. But in the end, Scouting is about making boys into the best people they can possibly be.

So, I think of how I have watched so many boys grow in Scouting. How I have seen so many boys learn to do things they were initially scared of. I think of the older boys who are beginning to learn to be leaders, helping out the younger boys. I think of the boys who are learning how to take a deep breath and plan instead of rush forward. I think of the younger boys, who are just learning to wear their uniforms and sit still.

I think of my son Daniel, and how he has grown so well.

These boys are why we are all here.

So, boys, I want to thank every one of you. You may not realize it, but every time you learn something, we adults grow a little too.

I am going to miss this Pack but I know you are in good hands with Cindy Griffiths and my successor Michael Mangum.

But most of all, the Pack is in good hands because you boys keep growing.

I am so very proud of you.

Thank you.

Journalism — How Expensive Must It Be?

There is a lot of angst within the journalism (and journalism-curious) community lately, as there have been a controversial suggestion that the best way to reinvent journalism would be to make it a nonprofit, charitable endeavor.

One organization, the Voice of San Diego, gives a glimpse of what hard-hitting journalism can look like under a nonprofit model. A recent LA Times profile of VSD is fascinating.

But what really grabbed me was this paragraph:

Because it doesn’t have to print newspapers, Voice of San Diego puts the majority of its $825,000 annual budget into salaries for its 11 journalists, who make from $35,000 to roughly $70,000 and focus on government, education, law enforcement, real estate and science.

For a news organization, $825K is a small budget. But from where I sit, as the purveyor of a completely volunteer local news site, with a budget under $100 in direct costs per year — it seems Gargantuan. My main reactions are twofold:

  1. I want to try to “grow up”
  2. I think good journalism can be done for cheaper

I am not sure what it would look like, and I have a hunch I may be wrong, but . . . we’ll see.

Is The Future Smart?

In “The Smart Growth Manifesto,” Havas Media Lab’s Umair Haque points to a wholesale collapse of “old” things:

Obama is stimulating. Davos is deliberating. C-levels are eliminating. Wall St is recriminating. Welcome to the macropocalypse: no one, it seems, can put the global economy back together again.

He asks: “It’s time to reboot capitalism. So where do we begin?”

Haque’s main thrust is that the 20th century is failing because it was “dumb” and that in order to best grow, we need to be “smart.” 

Haque:

Here are the four pillars of smart growth – for economies, communities, and corporations:

1. Outcomes, not income. Dumb growth is about incomes – are we richer today than we were yesterday? Smart growth is about people, and how much better or worse off they are – not merely how much junk an economy can churn out. . . .

2. Connections, not transactions. Dumb growth looks at what’s flowing through the pipes of the global economy: the volume of trade. Smart growth looks at how pipes are formed, and why some pipes matter more than others: the quality of connections. . . .

3. People, not product. The next time you hear an old dude talking about “product”, let him know the 20th century ended a decade ago. Smart growth isn’t driven by pushing product, but by the skill, dedication, and creativity of people. . . .

4. Creativity, not productivity. Uh-oh: Creativity is an economic four-letter word. Why? Because it’s hard to measure, manage, and model. So economists focus on productivity instead — and the result is dumb growth. Smart growth focuses on economic creativity – because creativity is what let us know that competition is creating new value, instead of just shifting old value around. . . .

Time was when such a list would seem spot-on to me, a needed blast of clarity.

But these days, when I hear the word “smart” used in such a catch-all way, my urge is usually to put my watch in my shoe. It’s very tempting to create an intellectual framework where old things are bad and new things are, well, new and therefore better. I have soured on “smart” things of late — at least insofar as I look to “smart” systems to set the stage for innovation and revoluion.

Why? I look back at the great innovations of our time — the telphone, the World Wide Web, the notion of self-rule, online social-networks — and I see genius striking when and where it happens to be found, when the time is right (or even when it isn’t). I tend to look skeptically on efforts to harness growth (or innovation).

Great progress always comes in fits and starts, in disruptive ways. By definition, it seems to me, it can’t be planned-out.